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Kurt Allen

20 Questions To Ask A Prospective Web...

July 1, 2025 | By Forbes - Featuring Kurt Allen

Can you share examples of past projects similar to ours? One crucial question to ask is: “Can you show me examples of past projects similar to our...

Kurt Allen

20 Budget-Friendly Ways To Gather Customer...

June 24, 2025 | By Forbes - Featuring Kurt Allen

Implement Call Center Surveys A highly effective, low-cost way to conduct market research is to do customer interviews or quick call center survey...

Kurt Allen

20 Ways Marcomms Managers Can Turn 'B-Plus'...

June 9, 2025 | By Forbes - Featuring Kurt Allen

Explain The 'Why' Behind The Work A powerful way a marcom manager can help elevate a B-plus team member to an A-plus is by providing strategic con...

Kurt Allen

How Global Brands Can Avoid Cultural...

May 22, 2025 | By Forbes - Featuring Kurt Allen

One crucial step marketers must take when expanding into a new market is conducting in-depth cultural and linguistic localization research—beyond...

Kurt Allen

18 Emerging Influencer Marketing Trends...

May 15, 2025 | By Forbes - Featuring Kurt Allen

AI-Generated And Virtual Influencers One emerging trend in influencer marketing that’s gaining traction is the rise of AI-generated and virtual in...

Kurt Allen

18 Proven Tips For Marketing And Comms...

May 2, 2025 | By Forbes - Featuring Kurt Allen

Prioritize Value Over Performance My No. 1 tip is to focus on providing value to your audience—always prioritize sharing actionable insights, real...

Kurt Allen

Eight Internal Communication Strategies...

May 2, 2025 | By Kurt Allen

Organizational change is a constant in today's business environment, whether it's a new leadership structure, a digital transformation or a shift...