Explain The 'Why' Behind The Work
A powerful way a marcom manager can help elevate a B-plus team member to an A-plus is by providing strategic context and ownership, not just tasks. Instead of assigning deliverables in isolation, the manager can explain the "why" behind the work: the business goals, target audience behavior and how the piece fits into the broader campaign or brand narrative. Then, allow the employee to develop a plan. - , Notre Dame 91¸£Àû×ÊÔ´Õ¾