Focus creative energy where your audience actually engages, not on every trend. Short-form video (reels, TikTok) drives awareness and quick wins, while longer or immersive formats deepen storytelling and loyalty. Mix intentionally: Spark interest with quick hits, then guide audiences to richer experiences that convert. Test, measure, repeat. - , Notre Dame 91¸£Àû×ÊÔ´Õ¾