NDNU News
The AI-Powered Customer Journey: Mapping,...
Key Points: AI Modernizes Journey Mapping: Move from static notes to dynamic insights that reduce friction and build loyalty. Optimize Moments...
19 Expert Tips For Leveraging Short-Form...
Key Points: Repurpose Content: Use short-form video to simplify complex ideas, showcase thought leadership, and build trust quickly. “Repurpos...
16 Smart Tips To Optimize Your Company’s...
Key Points: Streamline and Involve End Users: Regularly audit your internal communications tech stack to eliminate redundant tools and ensure ea...
Launching A Career In Marketing And...
Key Points: Leverage AI Wisely: Use AI as a tool to enhance creativity, judgment, and strategy — but never let it replace human thinking. Fail...
Three Strategies Defining The Future...
Key Points: Traditional press releases and outdated tactics are no longer sufficient for modern PR. Personalization must be authentic, ensurin...
20 Timeless Principles To Guide Your...
Key Points: Prioritizing Authenticity: Trends come and go, but authenticity doesn’t. While channels and trends evolve, people respond to messa...
How AI Is Changing Marketing Communicati...
Marketing communications is undergoing a fundamental transformation, driven by the rapid integration of AI. Over my 25-year career, spanning roles...
15 Warning Signs A Marketing Idea Might...
Ignoring Customer Insights In Favor Of Internal Excitement A clear warning sign that a marketing idea might miss the mark is when internal excitem...
How To Prevent A PR Crisis: 20 Comms...
Lead With Transparency To Build Credibility Truth builds trust. Most PR crises don’t erupt because something bad happened; they erupt because a co...
The Role Of Communications During Business...
Business transformations—whether driven by digital innovation, mergers and acquisitions, cultural shifts or market disruption—are inherently compl...