Marketing communications is undergoing a fundamental transformation, driven by the rapid integration of AI. Over my 25-year career, spanning roles at global banking, financial services and now higher education, I’ve led teams through multiple waves of marketing evolution. From brand development to omnichannel campaigns, customer experience strategies and digital innovation, I’ve witnessed firsthand how AI is reshaping the entire discipline.
Today, AI is not just a tool—it’s a strategic asset. Its power to personalize messaging, optimize campaign performance and predict customer behavior is elevating marketing communications from an art to a data-enhanced science. This shift is empowering brands to build stronger connections with audiences while maximizing operational efficiency.