Lead With Transparency To Build Credibility
Truth builds trust. Most PR crises don’t erupt because something bad happened; they erupt because a company was perceived as hiding something, spinning facts or reacting too late. When organizations lead with transparency, they earn credibility with stakeholders. This makes it easier to manage difficult news when it does arise because audiences believe the company is being honest and accountable. - , Notre Dame 91¸£Àû×ÊÔ´Õ¾