Ignoring Customer Insights In Favor Of Internal Excitement
A clear warning sign that a marketing idea might miss the mark is when internal excitement is high, but it’s not grounded in customer insights. If early feedback, A/B tests or past performance data suggest confusion, apathy or misalignment with audience needs, it’s time to reassess. You'll have to revisit Voice of the Customer (VoC) research and past campaign learnings to find where the disconnect lies. - , Notre Dame 91¸£Àû×ÊÔ´Õ¾