Treating Each Channel In Isolation
One common mistake is treating each channel in isolation, with marketing and customer service operating in silos and leaving you with inconsistent messaging and fractured experiences. You can fix this by mapping the full customer journey end-to-end and integrating systems and teams. When we share data, customers receive cohesive experiences, which boosts satisfaction, loyalty and conversions. - Kurt Allen, Notre Dame 91¸£Àû×ÊÔ´Õ¾